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Property marketing

Advice on and implementation of your marketing strategies

We support our clients during the property development stage (construction, refurbishment, rededication), in order to contribute to a positive image. Following alignment and placement of the property on the market, we recognise current and future markets for individual buildings or entire development areas.


Gaining market share


Working closely with great and creative advertising agencies, this is what an ideal property marketing campaign looks like.


During the early stages we start by conducting a portfolio analysis with particular regard to your target groups and the question of how to address them. Involving all parties such as architects, investors, development companies, marketing and PR experts, we will then negotiate possible action plans and strategies. Based on a SWOT-analysis, a unique selling proposition will be concluded. Communication and marketing strategies will follow in order to highlight the uniqueness of your property. Strategies, goals and action plans will be summarized in a project plan with a roadmap for implementation. This project plan will constantly be responsive to ever-changing markets.


Considering business-specific development concepts, we provide an object-based marketing strategy including media plans. We combine classic media advertising such as print media, hoardings, brochures, radio and TV commercials with viral advertising and electronic media.


While effective PR and press releases will enhance the advertising impact in target group-related publications, we additionally use effective targeting and communications tools such as event marketing and exhibitions. Our close proximity to our clients and our constant communication with them make our marketing approach complete. All our efforts are determined and influenced by the target group and the individual requirements of the property. We provide you with bespoke, creative solutions that will enhance and protect your property investments, reduce operating costs, minimise risk and ensure optimal occupier retention.

Property presentation

  • Portfolio design
  • For decision makers
  • For public institutions
  • For business partners
  • For potential clients

Marketing concept

  • SWOT-Analysis
  • Creating CI for the property
  • Budget planning

Media plan

  • Public Relations and press releases
  • Internet
  • Print adverts
  • Placing print adverts

Direct marketing

  • Call center
  • Mailings
  • Targeted active mailings
  • Eventmarketing

Design of print media

  • Brochures
  • Posters
  • Leaflets

Outdoor advertising

  • Displays
  • Posters
  • Hoardings / Billboads


  • Qualitative and quantitative documentation
  • Feedback and response
  • Monitoring